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Under Armour is the leader in performance apparel, footwear and accessories. The company’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.
UA MISSION: UNDER ARMOUR MAKES YOU BETTER
We started with one T-shirt that gave athletes an undeniable advantage, and we ended up completely changing the way athletes dress. Today, innovation is our lifeblood and the key to delivering on our Brand Vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.
Under Armour’s sponsored athletes include Stephen Curry, Michael Phelps, Jamie Roberts, Lindsey Vonn, Jordan Spieth and Tom Brady amongst many others. Under Armour also outfits Anthony Joshua to go along with being the official kit supplier for teams including Southampton, FC St Pauli, and ASM Clermont Rugby.
The company’s global headquarters are located in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China.
PRODUCTS & COLLECTIONS
Under Armour developed a diverse product assortment for men, women and youth to accommodate any season and temperature. Customers buy HeatGear® to stay cool and dry in hot weather, ColdGear® to stay warm when it’s cold, and AllSeasonGear® between the extremes. Using these technologies, the company’s product lines include:
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