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Canterbury of New Zealand was established in 1904 and now is the largest dedicated rugby brand in the world. Canterbury focuses innovation on every aspect of rugby wear. We think about how to build different products for different playing positions.
Canterbury of New Zealand was established back in 1904 when John Lane, Pringle Walker and Alfred Rudkin began producing woollen garments deep in the Canterbury Province of New Zealand. Before long, they were making uniforms for the army during the First World War, and they earned themselves a reputation for manufacturing tough, durable kit. So much so, the legendary All Blacks rugby team approached them to produce rugby attire in which they could play.
The rest as they say is history; Canterbury of New Zealand outfitted the All Blacks team for over 75 years and is now the largest dedicated rugby brand in the world. Canterbury currently supply kit to numerous high-profile national rugby teams including British & Irish Lions, England Rugby and Ireland Rugby.
For over a century Canterbury has dedicated itself to making stylish, crafted products that are built to last. At every stage we’ve challenged ourselves to come up with innovations that make our kit – and sometimes even the game itself – even better. So, we study the game forensically, talking to players about what they need and value developing and testing ideas with fanatical precision. This relentless drive has delivered landmark technical innovations: the loop neck, the rubber button, the base layer. Today, we apply this combination of respect for history and forward-looking product development across all our ranges from casual sportswear to training kit to the elite international rugby strip. We take our responsibility to the game very seriously. Where tradition meets design – that’s where you’ll find Canterbury.
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