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New Era are an international lifestyle brand with an authentic sports heritage. We are embraced by the individuals, athletes and artists with the courage to walk their own path. We believe in self-expression. And we encourage people to FLY YOUR OWN FLAG.
Who are New Era?
Since 1920, New Era has been the world's premier headwear brand. Our products transcend time, culture, sport and fashion, and allow you to express your personality and style. Our focus, is, has been and always will be on creations that are inspired, designed and handcrafted to fit your life.
Although New Era is rooted in sports heritage as the official on-field cap of Major League Baseball, we have evolved into a brand that can be seen on the runways of Paris during Fashion Week and in hundreds of music videos on MTV. New Era is seen as an iconic brand that celebrities, entertainers, musicians and athletes are seen wearing today.
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