VoucherShares.co.uk commissioned the following research in November 2019. Over 1500 consumers based from around the UK were polled to understand their spending habits particularly in the lead up to and during Christmas.
Do UK Consumers Care About the Impact of Fast Fashion? The purpose of the research was to find out how many people buy a Christmas outfit and how often they wear it. And to understand how many people are considering the impact of fast fashion on the environment and ultimately are UK consumers shopping more sustainably in 2020?
When asked ‘’Will you buy a new outfit for the Christmas party season?’’ 68% of respondents said they will buy themselves a new outfit for the Christmas party season
When asked “Is it likely you will wear a new outfit/dress bought for the party season just once?” 51% responded ‘yes’.
71% of females always buy a new dress/ outfit for a big event like a Christmas party or wedding.
When asked how many times they would end up wearing a dress bought for a special event, British females said only about 4 times.
27% of women said they get genuinely excited choosing a new dress for the festive season.
In 2020 25% of UK consumers said they would shop more sustainably.
22% of UK consumers interviewed said they buy fast fashion to put them in a good mood.
21% of consumers interviewed buy clothes that look identical to the ones they have already got.
19% of consumers feel guilty about the amount of clothes they buy.
19% of women said they would be mortified if someone wore the same dress as them.
12% said it’s their mission to always look the best dressed at a party.
8% of people get offended if they don’t get complimented on how good they look at a party.
7% of people said they wouldn’t be caught dead wearing an old dress to the Christmas party.
When asked how much they spend on pampering on anything from manicures, hair, tans and waxing, the average female Brit will spend £89.16 pampering themselves in the run up to their Christmas party, this is slightly higher for ages 16-29 at £105.33.
72% of UK consumers feel like they have nothing to wear despite their wardrobe being crammed with clothes.
When asked how much they will spend on an outfit/dress for this Christmas party season, on average respondents will spend £85.21 on an outfit for the Christmas party season. This is slightly higher for ages 16-29 at £113.52 and ages 30-44 at £106.61
When asked what your favourite part of a Christmas party, 54% said the food, 52% said the socialising, 49% said the drinks, 33% said good food, 24% said dancing, 22% said getting ready, 12% said flirting.
When asked ‘do you often order more than one party outfit online and then pick the best of the bunch’, 47% of respondents will often order more than one party outfit online and pick the best of the bunch.
When asked if they think it’s a pain to return items they have bought online 81% said yes.
55% of UK consumers feel guilty for buying fast fashion that’s cheap and cheerful but that they hardly wear.
The news has been filled with the detrimental affects of fast fashion and it appears more people are sitting up and taking notice. However, the reality is there isn’t a huge enough shift in consumer spending habits and attitudes towards sustainability with only 55% feeling guilty for buying fast fashion and 11% of people actually throwing clothes away. Furthermore, when asked how many consumers would shop more sustainably in 2020 only 25% of people said they would.
With the majority of people still buying new outfits, despite a wardrobe full of clothes, and refusing to wear the same outfit twice we clearly have a long way to go to make significant enough changes. To positively impact the huge impact fashion and other spending habits are having on the environment we still have a long way to go.
More from Voucher Shares Community Blog
THE destination for the very latest voucher codes, deals, offers, advice and tips direct from our editors, guest bloggers and members. Want to get involved? Please do! You’re what makes our site great!
Today (29th November), is the UKs biggest annual shopping event and with it comes a surprise, a lesser known event called Green Friday. Until this year Black Friday's eco counterpart Green Friday has gone widely unrecognised but is gathering much momentum. >>> .
This year Black Friday lands on Friday the 29th of November amid heightened worry and debate over the environmental impact of shopping. Black Friday is the ultimate emblem of mass consumerism at its finest, bang in the middle of Cyber Week, followed immediately by Cyber Monday, Christmas then January sales. BOOM! >>> .
With the nights getting longer and darker, it can be difficult adjusting to not seeing the sun daily. Every year it’s the same story, despite knowing how cold it can get, we are still shocked when it finally happens.
I’m a summer person, so when the cold hits... >>> .
We use cookies to offer you a better browsing experience, analyze site traffic and personalize content. By using this site or clicking I agree, you consent to our use of cookies. You can read our Cookie Policy.
